As part of its Corporate Social Responsibility (CSR) initiatives, Priority Insurance Company Ltd has launched a two-day Digital Marketing and Branding Training program for 20 (twenty) brokers who have consistently brought business to the company. This training is designed to equip brokers with essential digital marketing skills and tools to help them grow their businesses both online and offline.
The training program, which commenced today (11-03-2025), aims to empower these brokerage firms with advanced digital marketing knowledge and branding strategies. Priority Insurance partnered with Samuel Kwame Boadu, the Founder and Digital Marketing Lead of SamBoad Business Group Ltd, a leading digital marketing company in Ghana, to facilitate the training sessions.
The event was graced by Mrs. Abena Agyakoma Boateng, Head of Corporate and Broker Unit at Priority Insurance, who introduced the brokers and outlined the agenda for the program. Miss Lucille Ama Anyan-Darko, Broker Relations Officer, also played a key role in facilitating the training. Before the commencement of the sessions, the newly appointed Managing Director of Priority Insurance, Mr. Faris Elias Attrickie met with the brokers, offering words of encouragement and sharing valuable insights into the insurance industry.
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Throughout the two days training, brokers will gain hands-on experience with digital marketing tools, branding techniques, and social media strategies that will enable them to enhance their market presence, attract more clients, and ultimately grow their businesses. The initiative underscores Priority Insurance’s commitment to supporting and strengthening the partnerships it has built with brokers, ensuring their sustained success in the competitive insurance landscape.
The training continues tomorrow with more interactive sessions and practical demonstrations, further reinforcing Priority Insurance’s dedication to empowering its brokers with the knowledge and tools necessary to thrive in the digital era.
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Samuel Kwame Boadu is a Ghanaian entrepreneur, writer, and digital consultant passionate about creating impactful stories and business solutions. He is the Founder & CEO of SamBoad Business Group Ltd, a dynamic company with subsidiaries in digital marketing, logistics, publishing, and risk management.
